Traceability

We were the first company to implant the system that allows the tracing of the medications.
Until 2022, all Brazilian medications will have to meet the standard of the National Health Surveillance Agency (Anvisa) that establishes the traceability of medications. That is, with a code printed on the package, the consumer will be able to follow the trajectory of the medication. We got ahead and, in October 2014, we produced the first batch of traceable medication, printing the two-dimensional code Datamatrix on the packages of the contraceptive Iumi.
This pioneer spirit,
which made a reference out of us for the implantation of the traceability system in other organizations, has a lot to do with our restless way and willingness to innovate in the broadest sense. The innovation of processes throughout the pharmaceutical industry chain will result in positive transformations in terms of efficiency of management and, overall safety for the consumer, thus avoiding, for instance, falsifications and illegal trade.

How does medication traceability work?
In this system, each medication package receives a unique identification number printed on a two-dimensional code that joins all the information regarding it (batch, expiration, serial number and Anvisa registration), stored in a database, in addition to the history and trajectory of the product in the different logistic steps (distribution center, pharmacies and drugstores until it gets to the consumer). See what the traceability process looks like in the flowchart below and get to know more by watching our video.

The patient is sure that the medication went through the whole chain and will know the exact origin of what he/she is buying.

The health surveillance reinforces its control mechanisms.

The producer can know if the medication arrived in the correct destination.

The seller will have access to all the information contained in the two-dimensional code, including the barcode traditionally used in the sale.

Traceability is also a tool to support the promotion of the rational use of medications.

Libbs - Porque se trata da vida